Assume you are the director of marketing for a firm that produces refrigerators and other home appliances. Your firm is considering going global and is faced with the decision of the best entry strategy.
Should they simply export their products or would a strategic alliance, licensing, or a joint venture be a better choice? Select one of the countries listed below. Then develop your ideas for a best entry strategy.
Be specific in your recommendations for a strategy, how to implement the strategy, and your reasons for your recommendations.
a. Germany
b. Mexico
c. China
d. Sudan
e. New Zealand