1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.
2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Provide the rationale for your position as well as how you would address the difficulties you identified.
3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.