Assume you are a textbook publisher. You sell books to students through bookstores. Now with the advent of iPads and e-readers, you could bypass college bookstores. This of course would cause channel conflict. Create a one page executive summary where you submit to the CEO at McGraw-Hill Book publishers your analysis and recommendation regarding what to do about bypass. Be sure to have strong analysis with examples supporting your claim. This is the heart of the paper. The analysis should lead the reader to the recommendations. If the recommendations are not proven in the analysis the one pager fails in its purpose.