Assume you are a consultant to TopSpin, a tennis equipment manufacturerer that sells it products directly to customers on the Web. TopSpin is considering the use of YouTube video to promote its products. Some of the salespeople have suggested that the videos include detailed reviews of the company's products and endorsements by top tennis players. Other marketing staff have suggested including instructional tips and videos of the equipment being used at famous resorts. Write a 100-word report that outlines the kind of content that you believe TopSpin should include in the videos.