Learning Activity : Overseas Markets
Role play- Step 1: Assume the role of an international business consultant. You have been hired to advise a large company on how best to expand operations into an overseas market. First, explain the 4 ways an organization can expand overseas. Next, make a (cited) argument for which expansion plan would be best for a large organization. Ensure that the challenges of expanding overseas are clearly presented. Lastly, clearly state why this choice benefits the company, and how that choice can impact balance of trade.
The company you advised has been pleased with your advice. The owner of the company has a niece who has started her own company and wants to help her expand and has asked you to help her. She sells goods (similar to those found at Home Goods) which are moderately priced. She cannot decide if she should create a website in English only or a Multi-language website. Review the readings and videos under Week 2 content and provide her with your advice. Be sure to support your answer.