1. Assume that you are the owner of a small bicycle sales and repair shop serving hundreds of customers in your area. Identify the kinds of customer information you would like your firm’s CRM system to capture. How might this information be used to provide better service or increase revenue? Identify where or how you might capture this data.
2. Based on your readings so far, what is your definition of creativity? Your posting with your definition must be at least 500 words and include the source(s) you're drawing from; i.e. which video or reading, etc.