Problem: Identify the special problems and opportunities associated with distribution in service organizations. Managers in service industries use the same skills, techniques, and strategies to manage logistics functions as managers in goods-producing industries. The distribution of services focuses on three main areas: minimizing wait times, managing service capacity, and improving service delivery.
Question: Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.