Assume that you are an account executive with an advertising agency. Your current client is a firm that makes automobiles. You know that automobile purchases are often influenced by a variety of social or "other people" factors. List the social influences you think are important when purchasing a car, explain why each is important, and outline how you might use these influences in developing an advertising campaign. Be sure to tie your answer back to the factors discussed in the chapter.
Principles of Marketing Chapter 6