There is some additional information, please read the information listed below:Snow Castles operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming season. Investors would like to earn a 14% return on the company's $100 million of assets. The company incurs primarily fixed costs to groom the runs and operate the lifts. Snow Castles projects fixed costs to be $34,000,000 for the ski season. The resort serves about 800,00 skiers and snowboarders each season. Variable costs are about $8 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices.
Assume that Snow Castles reputation has diminished and other resorts in the vicinity are changing only $60 per lift ticket. Snow Castles has become a price-taker and won't be able to charge more than its competitors. At the market price, Snow Castles' managers believe they will still serve 800,000 skiers and snowboarders each season.
1. If Snow Castles can't reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Show your analysis.
2. Assume that Snow Castles has found ways to cut its fixed costs to $31 million. What is its new target variable cost per skier/snowboarder? Compare this to the current variable cost per skier/ snowboarder. Comment on your results.