Assume that a company determined that its best positioning strategy might be either the "salient attribute" or the "against the competition" approach.
Further assume that the company has engaged in considerable research among the people in the target market.
1. What information might the company have that would allow it to determine whether to use the "Salient Attribute" or the "Against the Competition" approach? Be specific in explaining your response. Bring in not only relevant information about developing a positioning strategy but also relevant information we have covered previously in this class.
2. If the company selected the "Salient Attribute" approach, does that mean that it does not have to be concerned about the competition? Why or why not? Again, be specific in your response.