Assignment: Social Marketing and Healthcare
Review the following Web site: Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice.
Create an 18-20-slide PowerPoint presentation with a separate title and reference slide. Include the following:
· Justify why social marketing is needed in today's society to promote health initiatives.
· List the numerous communication channels that are used in developing a health campaign.
· Describe the process used to identify the population segment that can benefit from a specific health behavior.
· Explain how you will evaluate the effectiveness of your communications campaign.
· Provide a specific example of how social marketing was used in a health campaign.
In addition, include a minimum of five scholarly references in your support of your statements. Be sure to support your statements with appropriate examples.