Assignment: Ethical Concerns in Marketing and Sales
This assignment will assess Competency 1: Differentiate between the concepts of marketing and sales.
Directions
We have been studying the important role that ethics and social responsibility play in the marketing and sales process. With that in mind, reflect on this case:
Gary Caplan has developed a new energy drink designed to burn calories while sleeping. He intends to market this drink to grossly overweight consumers--20 percent of Americans, according to the Centers for Disease Control and Prevention. Gary's mother, a doctor, argues that it's unethical to target the obese--that they are just as vulnerable a target market as children or the elderly.
Consider the following questions in an essay of 400 - 500 words:
• Based on your research and studies, is Gary targeting a "vulnerable" market? Why or why not?
• Does the AMA statement of ethics (https://archive.ama.org/archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx) address this issue? How?
• How might the concepts of marketing and sales--and in particular, differentiating between the two--address this issue?
Attachment:- Assignment.rar