Assignment
Purpose: identify the vision and mission of a company.
Assignment Description: Vision and Mission; Company Overview
• Read Case 01 Mystic Monk Coffee (pages C2- C5),
• Determine the vision and mission of the company
• Make sure you emphasize the general description of the organization, its core and non-core business values, any specific ethical, social or environmental values the company is known for.
A successful paper will include the following:
• Create a general description of the organization,
• A summary of those Vision and Mission statements.
• A definition of what is core and non-core to that company
• A list of special values associated with that company.
The assignment should be 2-3 pages in length, APA formatted including citations.