Task: Assignment 3 builds upon the first assignment and involves marketing planning for the same organisation. In assignment 2 you identified the B2C and B2B target segments that you will focus on in this assignment.
You are now required to apply marketing and buyer behaviour concepts and theories covered in the unit to develop appropriate marketing mixes that will maximise appeal to these targeted B2C and B2B customer groups. The rationale for your marketing mix recommendations must be clearly explained in terms of the buyer behaviour theory and concepts covered in the unit.
Preparation: You will be guided through the assignment during the unit. In preparation you should the detailed assignment instructions in the Learnline assessment folder. However, please don't stress about the assignment or attempt to start it before you have been given further instruction. Initial preparation is therefore best spent familiarizing yourself with the Learnline learning materials and resources. Be sure to participate in the assignment relevant activities as the unit progresses.
Presentation: Please follow the assignment instructions closely and use the same headings. Please indicate the number of words written in each section, as well as the total word count. You may attach appendices to provide context to your assignment, but please note that appendices do not contribute to the marks. Please use a recognized journal style referencing format such as Harvard or APA. Be sure to consult the assignment rubric and detailed instructions in the Learnline assessment folder for more details.
NB. Please submit a Microsoft Word document and not a pdf.