Assignment 2 case study appraising markets in indiachina


Assignment 2 Case Study: Appraising markets in India/China for industrial products

            Firms continue seeking unique strategies to help them explore different business environments and win the global competitive. Companies are more attracted to global opportunities but do not realize numerous challenges associated with conducting business in a foreign market. The world is full of many established and developing markets that offer better opportunities for firms to invest their businesses. However, the increasing numbers of local and foreign investors willing to conduct businesses in these emerging markets introduce equal structural challenges. The emerging economies must tackle these challenges to keep up with the global business trend while maintaining growth.Urbanization is a major trend causing these structural changes. Rural populations have shifted to cities to take advantage of rising industrial opportunities.

Words Limit: 2000

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