Assignment 1 covers specific learning outcomes in chapters 1 through 6 and builds upon strategic components in developing the overall marketing plan. This assignment must be submitted through Blackboard by clicking the Assignments Tab and uploading the document accordingly. Your grading on the assignment is up to 100 points based on the rubrics' criteria. Formatting requirements are as follows:
Include a cover page inclosing the title of assignment, student's name, professor's name, course title and date. The cover page and reference page are not included in the required page length of four-to-six (4 - 6) pages.
The document shall be typed, double spaced, using Times New Roman (12 point size), and having one-inch margins on all sides.
Use three (3) quality academic references in APA format.
Include the numbered topic below before writing your response to the topic.
Refer to the text chapters 1 - 6, lecture files, discussions, among other reference sources related to the topics.
Write a four to six (4 - 6) page paper based on the following:
Identify several trends that may shape the future of e-marketing; and discuss how an organization should respond to opportunities and threats based on its strengths and weaknesses.
Discuss the nature and importance of an e-marketing plan, outlining its seven steps and the importance of accurately forecasting revenues in the financial reports.
List key revenues and costs identified during the budgeting step of the e-marketing financial planning process.
Explain emerging economies and the vital role of information technology in economic development.
Identify important patent, copyright, trademark and data ownership issues related to the internet. Explain the statutes or legislature enacted to protect digital intellectual property and privacy rights.
Describe the concept of Big Data and Cloud Computing. Having analyzed Big Data via an Electronic Marketing Information System (MIS), classify certain sources of primary and secondary marketing research data.