Chapter Case - PBS (B): The ABB PBS Joint Venture Operation
Case Questions -
1. How does the joint venture meet the needs of both companies? Where does it fall short?
2. What are likely to be the greater challenges for the joint venture? What role might cultural differences between ABB and PBS play?
3. What actions are necessary for ABB PBS top management to undertake to secure the long-term success of the company?
Assignment - Value Chain Creation
Value Chain Analysis of Producer Goods
- Construct a value chain for the firm and the customer
- Identify the drivers of uniqueness in each activity
- Select the most promising differentiation variables for the firm
- Locate linkages between the value chain of the firm and that of the buyer
Assignment Report Format -
1. Executive summary
2. Table of content (with page number)
3. Introduction: Background of ABB PBS, product information, the reasons for choosing this company, purpose and outline of this report
4. Value Chain Analysis of ABB PBS
What is Value Chain Analysis and the significance of its use?
Summary table for the Value Chain Analysis of ABB PBS (strength and weakness) (compulsory)
Summary chart for Value Chain Analysis (main findings) (compulsory)
Primary Activities of ABB PBS
4.1 Inbound logistics
- Importance
- Strength and weakness
4.2 Operations
- Importance
- Strength and weakness
4.3 Outbound logistics
- Importance
- Strength and weakness
4.4 Marketing & Sales
- Importance
- Strength and weakness
4.5 Service
- Importance
- Strength and weakness
Support Activities of ABB PBS
4.6 Procurement
- Importance
- Strength and weakness
4.7 Technology Development
- Importance
- Strength and weakness
4.8 Human Resource Management
- Importance
- Strength and weakness
4.9 Firm Infrastructure
- Importance
- Strength and weakness
5. Recommendation - Potential areas of business improvement for each activity in ABB PBS (9 activities)
6. Conclusion
7. Reference list
Note: APA in-text referencing should be used throughout the report. 1500 words +/- 10% excluding appendices, tables and references.
Attachment:- Assignment Files.rar