Assignment - SWOT Analysis of a Chosen Company
Learning Outcomes Accessed
Assignment Specification and Assessment Criteria
A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment. The organisation can be either a domestic or an International company supplying products or services.
Suggested table of contents:
1. Introduction
2. Background of organisation
(e.g. current operations, product/service offering, positioning, markets, financial situation, distribution networks etc)
3. Competitor analysis (brief overview of the main direct/indirect competitors)
4. SWOT Analysis
a) SWOT analysis table - draw a table and please specify at least 5 points in each quadrant
b) Explanation and discussion of SWOT Analysis Elements (based on 4 a)
5. Conclusion
6. References
7. Appendices (if any)