Assignment - MARKETING IN TRAVEL AND TOURISM
Task 1: Understand the concepts and principles of marketing in the travel and tourism sector.
1.1 Discuss the core concepts of marketing for the travel and tourism sector.
1.2 Assess the impact of marketing environment on individual travel and tourism businesses and tourist destinations.
1.3 Discuss the factors affecting consumer motivation and demand in the travel and tourism sector.
1.4 Analyze the principles of market segmentation and its uses in marketing and planning.
Task 2: Understand the role of marketing as a management tool in travel and tourism.
2.1 Analyze the importance of strategic marketing planning for a selected travel and tourism business or tourist destination.
2.2 Discuss the relevance of marketing research and market information to managers in the travel and tourism sector.
2.3 Assess the influence of marketing on society.
Task 3: Understand the role of marketing mix in the travel and tourism sector.
3.1 Discuss issues in the product, price and place elements of the marketing mix.
3.2 Assess the importance of service sector mix elements to the travel and tourism sector.
3.3 Apply the concept of the total tourism product to an individual tourism business or tourist destination.
Task 4: Be able to use the promotional mix in travel and tourism.
4.1 Assess the integrated nature and role of the promotional mix.
4.2 Plan and justify an integrated promotional campaign for a travel and tourism business or destination.