Assignment - Internal Company Newsletter
Task:
Write a company newsletter directed at your current employees
All of the topics in the newsletter should relate to the generation of innovative ideas within the company
The newsletter will need to outline:
- what the goals of the program are,
- what constitutes an innovation,
- how ideas should be submitted
- examples of how other ideas have impacted the organisation (or external examples)
- any incentives for the program
Format:
The format for the newsletter is completely open. It can be electronic, hard copy... be as creative as you want. After all the goal is innovation and marketing creativity! The format should be relevant to your message and your audience.
This is a top-down communication. In other words you are writing this from management to your employees. You are soliciting their ideas to make some aspect of the company's marketing efforts more innovative.
Look at the resources and listen to the presentation about this assessment for some more ideas and information about how to present the newsletter and possible content.
Assignment Files -
https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0