Assignment - e-Marketing and Social Media Planning and Implementation
Audience and role of author - Your document will be for the Digital Leadership Team. The team will consist of the director of digital, head of customer insight, head of digital services, head of digital sales, head of digital adverting, head of CRM, head of PR and head digital platforms. You will be acting in the capacity as a digital team leader from within the company you have chosen. You will need to use your leadership skills to define the project.
Learning outcomes - Through lectures and the previous assessment, students enhanced their understanding of developing a e-marketing Implementation and management planning. Students are given the opportunity to present their e-marketing Implementation and management plan to further develop these essential skills.
The company "Fitnes First Dubai" will launch a new mobile app for its members where they can place orders for healthy food & meal plan online.
SECTION ONE: INTERGRATION PLAN
1a. Background and e-Marketing Integration Plan - Consider and discuss how other channels and techniques, mainly online but may contain offline, will integrate into the strategy plan.
SECTION TWO: TIMING PLAN
2a. e-Marketing Timing Plan with Dependences - Develop a 12-month e-marketing and social implementation plan that will support delivery of your strategy; a plan covers paid, owned and earned media. This plan should contain all the elements required to deliver on the strategy. It should cover the pre and post launch activity and any dependence. You should also think about resources required. Describe your thinking with the support of evidence.
SECTION THREE: PLATFORMS AND SOFTWARE IN SUPPORT
3a. Discuss which platforms and/or software are required and how will you use best practice in support of your strategy. Here we are looking for a discussion around, with support evidence, the use of best practice rather than the customer facing elements.
What management frameworks need to be in place?
SECTION FOUR: BRAND ENHANCEMENT PLAN
4a. Brand Enhancement Plan - The discussion (where appropriate) of how the company brand may be developed in a digital context through your strategy.
SECTION FIVE: RETURN ON INVESTMENT PLAN
5a. Return on e-Marketing Investment Plan - A discussion on how and why your proposed plan can maximise return on investment based on the digital marketing techniques chosen and the timing plan.
GENERAL PRESENTATION OF THE DOCUMENT
Application of research - Points made are relevant and comprehensively supported by relevant, academic or other suitable evidence. Conclusions and/or recommendations are comprehensively supported with arguments based on the evidence presented. Conclusions and recommendations are informed by highly perceptive judgement in accordance with the evidence from theories, research, practice and concepts of the subject matter.
Needs also an 12month e-marketing plan, and also conduct primary secondary data is the company sustainable enough. What other company offer, identify do the particular follow a strategy, specific components every brand evolves, and what is SOP single organizing principle for our company primary data make a survey and ask your customers about our new product?