Assignement critically evaluate the potential and limitations of analytic and experimental marketing as a new political market recherche tool, drawing on examples from the 2012 US presidential election. Expectation * Times New Roman, 12 point font, 1,5 spaced * Firstly, give theoretical base; secondly provide examples; thirdly make your own conclusion. * References should be added at the end of the paper. * ONLY academic resources are accepted.