Assign one or more levels of the hierarchy of needs and the


Assign one or more levels of the hierarchy of needs and the motives described in Figure 4-5 to the following products: 

(a) Life insurance,

(b) Cosmetics, 

(c) The Wall Street Journal, and 

(d) Hamburgers. 

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Marketing Management: Assign one or more levels of the hierarchy of needs and the
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