Assessment: Critique industry practice
Assessment Overview: Research further innovation and entrepreneurial opportunities for the chosen company (FITBIT with The "FITBIT IONIC WATCH")
Assignment instructions: The objective of the group assessment is for students to further develop their skills in both the conceptualisation and commercialisation of their innovative ideas.
Body Part of the Research -
1. INTRODUCTION
2. COMPANY PROFILE
3. PRODUCT INNOVATION & ENTREPRENEURIAL PRACTICES
4. REVOLUTIONARY OR EVOLUTIONARY INNOTVATION
5. ETHICAL RESPONSIBILITY & PROFESSIONAL PRACTICE
6. SEVEN SOURCES OF INNOVATION
7. SWOT analysis
8. Risk assessment
9. Market research (Research focus on "Fitbit Ionic Watch" and Fitbit brand in general)
10. Competitor analysis
11. Conclusion
12. Reference
Attachment:- Assignment Files.rar