Assessment of timberland commerce and justice strategy


Problem: CEO Jeff Swartz asserts that in Timberland's strategy, doing well and doing good are "inseparable ideas," that commerce and justice are "inextricably linked." This appears to stand out as a different strategy model from traditional approaches. What is your assessment of Timberland's "Commerce and Justice" strategy as it affects the environment, labor conditions, employee skills development, community relationship building, and recruitment?

(These were discussed in the graph on page 8 in How to Fix Capitalism, Creating Shared Value) Explain your assessment of each. Please explain how you would evaluate the company's alliances with non-profit organizations including City Year, Share Our Strength, and Skills USA. What are the pros and cons of each initiative?

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Macroeconomics: Assessment of timberland commerce and justice strategy
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