Assessment coke roi


Problem:

The Coca-Cola Company uses an EVA approach to performance measure which it calls economic profit. Go to Coca-Cola's website and view the 2007 Annual Report on Form 10-K. Discuss the level of detail provided by the company on there financial position. Review how the auditors report on the companies internal controls.

Required:

Question: What is your assessment Coke's ROI, financial disclosures, internal controls and the impact of economic profits?

Note: Please provide full description.

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