Assessment - Marketing Report
Purpose - This assessment is designed to apply the knowledge and skills developed by the students to evaluate external and internal environment of a company and identify new offering based on the result of environmental scanning.
Task - Marketing Report for a company - each group has to nominate a company (the client) for this plan. Approve the chosen company before the group can proceed to the next stage.
Conduct a SWOT analysis, identifying the internal strengths and weaknesses and external opportunities and threats of the company. The goal of a SWOT analysis is to identify the critical factors that may affect the proposed business concept (or new product or new services) and then build on the strengths to reduce the weaknesses, exploit opportunities and avoid potential threats.
Identify and describe using segmenting variables, one target market being served by the nominated client and devise a brief marketing strategies.
Groups need to base their marketing report on appropriate theory and other relevant current market information where possible.
Groups should support their report with the text and a minimum of FOUR (4) other academically relevant and acceptable sources.
Suggested Structure of the report
Executive Summary
Section 1: Introduction and background to the company
Section 2: Analysis of the marketing environment (external & Internal)
Section 3: Recommendation
- Target Market
- New product/new services description
- Marketing Mix relevant strategies
Section 4: Conclusion
Attachment:- Assignment Files.rar