Discuss the below:
Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.
Part A: Fully describe three (3) measures for assessing the effectiveness of a salesforce as a whole. Explain why they're important, what they determine, and how sales managers apply these criteria to sales force performance evaluations.
Part B: Discuss ten (10) different purposes of an evaluation of salesperson performance and how each purpose affects the performance evaluation process.