Assess your business competitive environment


Assignment task: Read the following articles:

  • Catalyzing Marketing Innovation And Competitive Advantage In The Healthcare Industry: The Value Of Thinking Like An OutsiderLinks to an external site.
  • Advanced Practice Nurses: Developing A Business Plan For An Independent Ambulatory Clinical PracticeLinks to an external site.
  • 5 Reasons Innovation Fails: What Leaders Must Do First Is Reset And Retrain. Building An Innovative Healthcare Organization Takes Time And A New Look At SkillsLinks to an external site.
  • A Comprehensive Environment Scanning and Strategic Analysis of Iranian Public Hospitals: A Prospective ApproachLinks to an external site.

Capstone Project-Business Plan

You are planning to create healthcare business such as a clinic, home care business, adult day care center, IT or management consulting firm, a small store selling medical supplies, or other healthcare-related business. Develop your business plan in terms of the criteria listed below.

The Business Plan

Capstone Project: Business Plan,

1. Describe the mission, vision, nature of your business, services and/or products, stakeholders, and customers of your business.

2. Assess your business's competitive environment (e.g., culture/social, legal/regulatory, economic, technological, and/or competitive factors) along with your major competitors.

3. Identify local, state, and federal regulations or other ethical concerns in relation to your business.

4. Formulate your key marketing strategies to promote your services/products.

5. Create your HR plan with projected positions for the first year of your business.

6. Develop a 1-year budget plan with an estimate of how much money will be required to establish your new business, and justify how you will finance your venture.

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