Homework: Strategic Management Research Journal
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this homework: market capitalization, economic value created, sustainable strategy, business-level strategy, differentiation strategy, strategy canvas.
Create a 700 to 1,050 words entry in your strategic management research journal. You will use information from this entry in your presentation due in Week 5. Respond to the following prompts in your journal entry:
a) Assess whether Caterpillar Inc. leverages the appropriate value and cost drivers for their business strategy.
b) Analyze the strengths and weaknesses of Caterpillar's competitive advantages.
c) Assess what role ethics and corporate social responsibility (CSR) appears to play in Caterpillar. What changes would you recommend regarding these and why?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.