Discussion
· Select a business of your choice that would utilize a channel partnership. Then, compare and contrast three of the sources that a channel manager for that company would use to find prospective channel members.
· For this same business, create selection criteria that you believe provides the most insight when selecting channel members and discuss the factors used in creating a channel.
· Assess the various incentives offered to secure channel members. Select the one that you believe most companies desire and explain why.
· Imagine that you are in charge of creating an incentive to secure channel members for an industry of your choice. State the industry that you will choose and the incentive that you would create.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.