Business/Finance Assignment -
Assess the leadership, human resources and organizational development needs associated with Heinkeins strategic goals.
- A brief overview of the case
- analyze their international strategy and Creating Value in Global Markets- competitive advantage and the risks and challenges (reason for international expansion, entry mode, international strategy, etc.)
- Discuss how Heineken adopted entrepreneurial strategies and Competitive Dynamics in its quest for growth. Types of Competitive actions taken.
Need to do an 8-10 minute presentation on the above points.
Attachment:- Assignment Files.rar