Discusison: "Product Ladder and Hierarchy of Needs"
Respond to the following
• Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
• Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two specific examples of the use of human motivation within a health care organization.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.