Asasignment:
Topic : Assess the importance of non-financial metrics in measuring the performance of food and beverage outlets.Business Report: 2,500 words
Essential Text and Materials:
Angela, B., Maureen, W., & Steven, B. (2003). The naked truth of celebrity endorsement. British Food Journal, 105(4), 288-296.
Beaujean, M., Davidson, J., & Madge, S. (2006). The 'moment of truth' in customer service. McKinsey Quarterly, February(1), 63-74.
Bernhardt, J. M., Mays , D., & Hall, A. K. (2012). Social marketing at the right place and right time with new media. Journal of Social Marketing, 2(2), 130-137.
Booi-Chen, T., & Pelk-Foong, Y. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business & Management, 7(2), 215-223.
Hansen, S. (2008). ..Society of the Appetite Celebrity Chefs Deliver Consumers. Food, Culture and Society: An International Journal of
Multidisciplinary Research, 11(1), 49-67.
Henderson, J. C. (2011). Celebrity chefs: expanding empires. British Food Journal, 113(5), 613-624.
Heskett, J. L., Jones, T. 0., Loveman, G. W., Sasser, J. W. E., & Schlesinger, L. A. (2008). Putting the service-profit chain to work. Harvard Business Review, 86(7/8), 118¬129.
Lin, C., Tsai, H.-L., Wu, Y.-J., & Kiang, M. (2012). A fuzzy quantitative VRIO-based framework for evaluating organizational activities. Management Decision, 50(8), 1396-1411.
O'Gorman, K., D., & Gillespie, C. (2010). The mythological power of hospitality leaders?: A hermeneutical investigation of their reliance on storytelling.
International Journal of Contemporary Hospitality Management, 22(5), 659-680.
Prajogo, D., I. , McDermott, P., & Goh, M. (2008). Impact of value chain activities on quality and innovation. International Journal of Operations & Production Management, 28(7), 615-635.
Walters, D., & Rainbird, M. (2007). Cooperative innovation: a value chain approach. Journal of Enterprise Information Management, 20(5), 595-607.
Barney, J. B., & Mackey, T. B. (2005). Testing Resource-Based Theory Research Methodology in Strategy and Management (Vol. 2): Emerald Group Publishing Limited.