assignment
Globalization is transforming the way products and services are marketed internationally. It affects international business activities, industries, products and services in different ways. Managers need to reevaluate constantly the marketing strategies and their portfolio of offerings, and decide what and when changes are needed.
Using the Argosy University online library resources, locate a minimum of four different scholarly sources on developing and marketing products for a globalized marketplace and:
• Assess the impact of globalization on marketing activities.
• Analyze the elements that can influence international promotional strategies and the choice of portfolio offerings.
• Examine the factors that can impact international distribution strategies.
• Give examples to illustrate your answers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.