Assess the element of a marketing plan that you would


Discussion

• From your perspective, assess the element of a marketing plan that you would struggle the most with implementation. Then, speculate to how many other marketers may feel.

• Hypothesize whether marketing plans, in general across all U.S. businesses and organizations, are effective. Support your hypothesis with evidence from this course or outside research, or both.

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Dissertation: Assess the element of a marketing plan that you would
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