Use the internet to research a company from which you regularly purchase services, with a focus on that company's marketing strategy. Be prepared to discuss.
From the e-Activity, assess the company's marketing strategy, with a focus on marketing mix. Make at least one recommendation for how that company could improve the mix and attract more customers. Explain your rationale.
Analyze your favorite service company to determine what marketing challenges it faces and whether these challenges are the same faced by your favorite nonprofit organization.