Assignment:
Brand Name and Corporate Image
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization's IMC.
The paper
• Should be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Should include a separate title page with the following:
o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted
• Should use at least two scholarly sources in addition to the course text.
• Should document all sources in APA style as outlined in the Ashford Writing Center.
• Should include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.