Discussion
· Propose ways to ensure that product planning and channel management are aligned, explain how you would measure whether or not your proposal produces the desired alignment.
· Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.
· Assess the guidelines for effective channel pricing strategies. Provide at least two more suggestions to these guidelines.
· Assess other issues in channel pricing and select the one that you believe poses the greatest threat. Provide your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.