Assignment
Research a company that has diversified its business by either adding a new product/service or entering into a new market or line of business. Answer the following questions:
Assess long-term attractiveness of each industry in which the firm has a business
Assess competitive strength of each of the firm's business units
Evaluate competitive advantage potential of cross-business strategic fits among the various business units
Check whether firm's resources fit requirements of its present businesses
Rank performance prospects of businesses and determine priority for resource allocation
Craft new strategic moves to improve overall company performance