Assess coke new packaging
Problem:
The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors. Do you think the reaction in Asia to the new bottle will be different from the U.S.? Explain.
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What factors in Avon's micro environment and forces in the macro environment have been important in shaping its marketing strategies
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The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors.
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