Assess coke new packaging
Problem:
The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors. Do you think the reaction in Asia to the new bottle will be different from the U.S.? Explain.
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The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors.
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