Discussion:
1. Develope a branding strategy for your product that covers the brand name, logo, slogan and at least (1) brand extension.
2. Assemble a marketing strategy for your product and determine an appropriate time table to implement your plan. Provide your rational for your response.
3. Provide a positioning statement . Include a perceptual map that shows your company's position. You may use Microsoft word powerpoint or other equivalent sofeware to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company's mission statement and company introduction.
6. Use at least (3) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service.