The brief:
• The second section of your portfolio is where you will relate aspects of the module to your live-client retail organisation. Early in the module you will be asked to select a real retail company to work on throughout the module. This will be your retail project organisation.
this section of the portfolio is where you will relate aspects of the module to your live-client retail organisation, which is (ZARA).
You are required to identify a minimum of 5 core points from lecture to be considered and. These 5 points can be thought of as links, themes or insights about how the course material relates to your own live retail organisation. One logical way to do that is to pick 5 topics from the module (in reality) and use the topic material from those weeks to examine, analyse or evaluate how those topics relate to your retail company(ZARA). We will expect you to need to use material from elsewhere too, including websites, journals, newspapers, in other words evidence of further reading. For this section of your portfolio a word count of 500 words per topic is recommend.
The topics are :
1- store layout and design
What are the qualities of a store you like?
Considering store flow, what examples do retailers use to draw customers around and through to the back of a store?
Find a visual example of each of the 4 circulation layouts with an accompanying evaluation of the type of store who have implemented it.
2- Store Design & Layout – Fixtures & Merchandise
Provide writing with visual examples
3- Store Design – Sensory Marketing & Visual Communications
Provide writing with visual examples
4- Advertising and Promotion.
Provide writing with visual example like a spesfic add and talk about it
5- Merchandise Buying and handling
Discuss zara method From Design to Distribution: Hounds tooth check dress & questions discussed. Prove of visual
This part of your Seminar Portfolio will be expected to contain
– material collected on your selected company
– your comments on the importance of the material
– evidence of how the theory studied works in practice
– evidence of further reading and academic referencing.
Logically structured and word processed, the seminar reflections portfolio of evidence needs to contain a contents page, word count, page numbers and Harvard Referencing.