Problem:
The purpose of the project is to come up with a product/service that will be marketed.It can be a made-up product/service or a variation of an existing product/service. The project is a relatively short project, which consists of identifying various elements of product/service. One paragraph for each element listed below.
- Aspects of the 4 P's as related to product (Product, Price, Promotion, & Placement)
- Target audience for product
- Identify which media would be appropriate for advertising product/service (TV, radio, newspaper, magazine, etc.)