Problem:
Cite two examples of marketing communications (advertising, personal selling, public relations, sales promotion, or direct marketing) that led you to purchase two products in the past.
The first purchase should be one that required the expenditure of a significant percentage of your income, such as a car, house, computer, or large television.
The second is an everyday purchase: milk, toilet paper, diapers, etc.
What aspect of each marketing communication "spoke" to you? How does the product type influence what marketing communication mix the company will use? Do you believe these companies used the best promotional tool? If yes, explain why. If not, share what promotional tool you feel would be better and why. Be sure to bring in applications from this week's lesson to back up your opinion.