Question 1. Being All Things to All People may cause many entrepreneurs to disagree because they do not want to limit their services to any clients. Persuade a new entrepreneur that a specific focus is better for her business.
Question 2. Ask Eraser is designed to strengthen users trust in Ask.com. Discuss the ways Ask Eraser might have the opposite effect.
Question 3. Explain why the other major search engine's (most notably Google and Yahoo) did not come up with an option like Ask Eraser first. Do you think they will follow Ask lead? Why?