As you market yourself to employers, the salary you demand is essentially your personal price. Keeping that in mind, what pricing strategy should you follow (penetration, skimming, or competitive)? Why? Issues to consider:
a. Who is your target market?
b. How would you position your price to this market?
c. What are the psychological pricing considerations?
d. What are the image considerations?
e. What are the promotional considerations?
Be creative as you prepare your strategy—a novel approach could give you an edge in a competitive job market. Explain your pricing strategy.