Implementation:
Short-Term (1-3 Months)
• Company should increase its focus on marketing especially with the two important events coming up that is father's day and Canada day sale. This is the time when people do most shopping hence it is important that they are aware of the deals offered and new product range.
• For advertising they should prepare a short advertisement and for direct mails and in house displays they must write good content. It is very important to consider that the message delivered should directly connect with the customer and should talk about the two important events.
• Contents must give a clear idea about the best deals and new product range which will help in attracting the customer.
Mid-Term (3+6 Months)
• As 1 to 3 months is a very short time to decide over which marketing strategy to choose the company must continue with both of them, more the publicity higher will be sales.
• They must improve the contents of the advertisement, mails and displays and they must even try improving their website by adding more details about their products and deals. They must think of making the advertisement a bit lengthy and also increase the direct mails and in-store displays.
• More emphasis should be given to make then content that connects emotionally with the customer. It must talk about the benefits that customer gets when he purchases the product.
Long-Term (6-12+ Months)
• As the sales increases further it is recommended that both strategies are used forever as in goods business the better the customer is aware of the goods and deals better would be its demand.
• It is important to create ads and contents that make the customer realise the benefits he is getting. The contents in some way should also should a comparison between similar kinds of products.
• In order to become a brand in its industry it must try spending the equal amount of money spent by its competitors on marketing. Better the marketing strategies better would be the market share.