1. As the brand manager for the 3rd largest soft-drink brand in the United States, you are concerned about improving the brand's performance. Identify possible symptoms that indicate that Sprite's performance is below expectations. Additionally, you need to identify whether this is a decision problem or research problem. 2.Identify at least two possible research problems for each of the following decision problems.
a. Why have sales of my brand decreased?
b. What pricing strategy should I choose for my new product?
c. How can I increase in-store promotion of existing products?
d. Should I change the employee-compensation package?