As the advertising account team lead you have been called


As the advertising account team lead, you have been called upon to build and recommend your firm’s statement of values for dealing with the agency’s client base. This statement needs to include your agency’s purpose, values, operating style, and ethical goals. In addition, this document will be the foundation upon which all account team leads will present to their teams and clients. Present a summary of your statement of values.

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Operation Management: As the advertising account team lead you have been called
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